activacuity®, the first guided imagery app for athletes, has announced a partnership with the American Cancer Society. The Society is a nationwide voluntary health organization whose mission is save lives, celebrate lives and lead the fight for a world without cancer. It is one of the oldest and largest volunteer health organizations in the US.
activacuity® is an app that delivers guided imagery audio files that guide the listener through sessions incorporating tools that sports psychologists have successfully used with elite athletes. Each session is 10-15 minutes long, and is built around positive imagery and positive words. These create new neural pathways in the brain with a positive intention, resulting in enhanced focus, confidence, performance and experience for all athletes, and for life.
Guided imagery or visualization is not only widely used by athletes across many sports, it has also been proven to reduce the unpleasant side effects of cancer and its treatment. Imagery has also been successfully used to enhance coping ability, quality of life, energy, confidence and motivation.
activacuity® is a division of Active at Altitude, based in Estes Park, Colorado, a creator of experiences that educate, inspire, and empower an active, healthy, mindful lifestyle. Included in the Active at Altitude portfolio are women’s running camps and trail running camps that have been recognized as one of the top adult training camps in the United States, as well as the annual US Trail Running Conference.
The app will be featured by the American Cancer Society to it’s members, runners, and supporters in the Great West Division. The app will track new subscribers generated by the partnership with the Society, and will provide a free subscription for activacuity® to a cancer survivor for each paid annual subscription received. The Society will establish a list of cancer survivors that will benefit from the partnership, using the Patient Navigator Program.
activacuity® will also pay a referral commission for each annual subscription generated, providing additional income for the American Cancer Society that will help fund vital research and support projects. Discounted access to the app will additionally be made available for the Society staff and volunteers, so that they too can benefit from the positive focus that activacuity® represents and helps develop.
activacuity® will promote the relationship with the American Cancer Society using social media channels, along with promotion by the parent organization, Active at Altitude. The partnership is for an initial period of six months, with an option to expand to a national partnership once the initial period has been realized and reviewed. Yield for the Society from the partnership for the initial period is projected to be $5,000 in direct contributions in addition to in-kind benefits.
Amanda Seier, Senior Director, Community Engagement for the Great West Division of the American Cancer Society, comments: “We look forward to this partnership with Active at Altitude. Our mission is to save lives, celebrate lives and lead the fight for a world without cancer. Working with companies who have a focus on health & wellness will help us accomplish our mission.”
Terry Chiplin, visionary behind activacuity®, and owner of Active at Altitude, says: “I am delighted to have the opportunity to work with the American Cancer Society. This partnership realizes a personal dream to help support the incredible and vital work and research that the Society carries out, and look forward to making a contribution to the continued success of the American Cancer Society.”
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