The Science

attachment-1-e1405213193928When I studied Sports Psychology at DeMontfort University in Bedford, England, I was fascinated by guided visualization, guided imagery or mental rehearsal. Imagery or visualization are often used synonymously, usually involving all senses, and emotions. Rehearsal is usually given to cover mental practice of a particular movement pattern or patterns. One of the first examples of imagery and visualization that I read was about one of my childhood athletic heroes. David Hemery won the 400m high hurdles gold in the Mexico Olympics in 1968. He won by 8m and set a World Record. I recall shouting at the TV as I watched the race at home, blown away by the manner of his win – so much so that I didn’t notice at first that another GB athlete, Robbie Brightwell, had battled through to collect a bronze medal; a wonderful day!

Fast forward 24 years, and I started to understand how Hemery came to dominate that race. He stated that he intended to win, it wasn’t some hope that he might do so. His goal, to win the gold, and set a World Record in the same race, the culmination of years of focused training. What made the key difference for him though was his mental preparation. He would imagine every possibility that could happen in the race – the weather, time changes, and competition. He rehearsed every possibility of how his competition might run in the race, picturing himself and his opponents in every lane combination possible. He asked himself how he could achieve the most in every circumstance, and what he would need to do in order to win gold, and set that record. When he settled into his blocks for the final, he already knew that he could win this race, and how he was going to do that. He also said: “I also attempted to avoid thinking about what might go wrong. If you picture the best that you could do in the condition you are in before the race, then you are more likely to execute this under pressure, even if it’s only in your imagination.”

Elite athletes have been widely reported as using imagery “extensively, and to great effect.” (Jones & Hardy, 1990; Orlick & Partington, 1988). Orlick & Partington reported that 99% of their sample of 235 athletes used imagery. A survey of athletes training at the US Olympic Training Center showed that 90% of them used imagery for both training and competition. (Murphy, 1994). Studies have also shown that negative imagery has a consequentially negative effect on performance (Hardy, Jones, & Gould, 1996).

Research from various sources has shown evidence that imagery produces impulses to perform the imagined movement. “Thus, both mental and physical excitation of neuromuscular patterns associated with a specific movement yield facilitation in subsequent physical performance attempts.” (Rushall, B. S., & Lippman, L. G., 1997)

Who is this for?

You may be thinking, sure, elite athletes have been using imagery, how is this going to work for me? Great question! Elite athletes are no different from us, in the sense that we all face challenges, fears, insecurities and doubts at times. All the benefits that have been gained by elite athletes from imagery can be enjoyed by anyone, regardless of pace level, ability or age. Read this excellent article where elite athlete Kara Goucher opens up about her mental challenges. The empowering nature of positive guided imagery is a secret that elite athletes have enjoyed for decades, working with sports psychologists. activacuity™ makes the techniques that have been used to great effect by elite athletes available to everyone.

Imagery has also been used to aid healing from injury – I used a specific imagery script to assist my right femur to heal after I fractured the largest bone in my body in an accident in 2013. Furthermore, I used imagery to visualize myself running again before I could actually commence physical training again.

Imagery has not only been used to good effect by athletes and coaches, clinicians and researchers have also proven that guided imagery could reduce the unpleasant side effects of cancer and its treatment (nausea, fatigue, anxiety, pain, stress, depression, fear of medical procedures), and that it could enhance coping ability, quality of life, energy, hopefulness, confidence and motivation. See more on this at this Huffington Post feature. Many life skills and situations have been enhanced through the use of directed imagery.


activacuity™ for enhanced focus, confidence, and performance for all athletes